Dewar, Michael, The Art of Deception in Warfare, David and Charles, 1989. Quoted in World Without Aids by Steven Ransom & Phillip Day, Credence Publications, United Kingdom, 2000, page 162.

Dewar, with whom Phillip Day briefly worked in a commercial capacity, is a former army intelligence officer who now runs his own public relations agency in London. He outlined these six basic principles:

• The operation must be well planned and centrally co-ordinated, so as to be consistent and sustained.

• Preparation is essential. Those conducting the campaign must be thoroughly familiar with their audience, and be able to gauge the probable reaction to the campaign.

• False information must be made to appear absolutely logical, seemingly neither out of harmony with current events nor in any way suspicious.

• The greater variety of sources that can be used to plant false information, the more believable it becomes.

• Timing is critical; people generally notice marked events, but are very poor at perceiving gradual change.

• The operation and its purpose must be concealed from the enemy.

In World Without Aids, Ransom and Day find these tactics being used not just by corporations and public relation firms, but also by a wide variety of government departments and United Nations agencies, with the full cooperation of mainstream news media.

For more information see the PROPAGANDA & PSYCHOLOGICAL WARFARE STUDIES section of http://www.Africa2000.com

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See also:

Twenty-Five Ways to Suppress Truth: The Rules of Disinformation

Propaganda In the War on Cancer 

Propaganda Techniques - US Army Field Manual.